FITB Moments

Take Time for a [Fill-in-the-Blank] Moment

Thursday, May 8, 2008

ACRONYMS

To get your business writing to the top of the stack, use these strategies:

CTR - Connect to the Reader
ARN - Anticipate Reader Needs
OEF - Be Organized and Easy to Follow
STP - Be Short and to the Point
BAP - Get Attention by B R E A K I N G A P A T T E R N

These acronyms and others like RFA (Request for Action) and RFL (Reader-Friendly List) help your messages get read, remembered and responded to.

RFA: Post a comment or writing sample for me to edit.

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